CORPORATE SOCIAL RESPONSIBILITY (CSR): Tinjauan Teoritis dan Praktik di Indonesia
Abstract: The
issue of Corporate
Social Responsibility (CSR)
becomes more and more
crucial as the
declining participation of
public sector to
serve community in today’s globalization era. It has
triggered the growth of corporate sectors’ roles to preserving civil
society. The implementation of
CSR must emphasis
on sustainability, embracing internal
as well as
external oriented policies
(inside out policy). The implementation of
CSR is a
voluntary principle, but
government is tempted to
impose regulation that
would force businesses
to comply with
CSR principles to discourage companies to
pay attention on
social issues. Companies which can
create good shareholder values, as
well as affect
positively on their stakeholders (their customers,
suppliers, employees, and the community at large) are regarded as
companies that concern
in social responsibility through
value creation on triple
bottom line (profit,
people, and planet)
which become the
fundamental to the concept of
CSR.
Keywords: corporate social
responsibility, civil society, triple bottom line
Penulis: Lina Anatan, S.E.,
M.Si.
Kode Jurnal: jpmanajemendd090094
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