DAMPAK ONLINE MARKETING MELALUI FACEBOOK TERHADAP PERILAKU KONSUMTIF MASYARAKAT
ABSTRACT: In the
era of new
marketing, facebook can
be one of the media played a major role. With the ease of
socializing on facebook, sometimes a person is difficult because sometimes
decisions are influenced by what is
filtered from the
results of observing
the behavior of
others in a community. When someone wants to buy
something, it could be asked for consideration
to the community,
so that promotional
products can be done
in the community.
Promotion in facebook
do for friends
who are already in
the previous add.
Promotion was held
by a change
in status facebook owned.
Can also pass
notes (notes) in
facebook, then do the
delivery to the community of friends on facebook so that the information written in
the notes may
spread to the
community. Promotion can be
obtained free of
charge, so for
a new product
that does not
cost a lot. Although the possibility of the results
obtained is also less. Facebook has proved to be the most effective media to
maximize the sale marketing. Facebook
is not just
a social networking
site in the community, but became one of the media to
obtain information about the marketing
of goods, such
as fashion products.
Fashion is an
important part of people's lifestyles especially among students. Because
fashion is the objects or
attributes are used
for someone to identify
themselves as clothing, bags,
shoes and so on.
Keywords: Online Marketing,
Consumptive Behavior
Penulis: SL. Triyaningsih
Kode Jurnal: jpmanajemendd110171
Pesan jurnal yang anda butuhkan disini.... >>> KLIK DISINI <<<
