Determinan Pengadopsian Layanan Internet Banking: Perspektif Konsumen Perbankan Daerah Istimewa Yogyakarta
Abstract: The consumer
adoption of a new information system technology has been a central theme in
information systems research nowadays. Prior research on this area has
identified several factors influencing end user acceptance and satisfaction.
Using the Technology Acceptance Model (TAM), this research investigated end
consumer perceptions of Internet Banking services in relation to determinants
of the services. The findings indicated that alliance service, task
familiarity, and perceived ease of use are the main factors of the adoption.
Keywords: technology
acceptance model, internet banking, personalisasi, jasa aliansi, kefamiliaran
tugas, kemam¬puan akses, persepsi manfaat, persepsi kemudahan penggunaan, sikap
Penulis: Hadri Kusuma, Dwi
Susilowati
Kode Jurnal: jpakuntansidd070012
