FAKTOR-FAKTOR YANG MEMPENGARUHI PENTINGNYA TANGGUNG JAWAB SOSIAL PERUSAHAAN: STUDI PADA PERUSAHAAN DI KAWASAN INDUSTRI KECIL SEMARANG
Abstract: This research
examines factors affecting the importance of corporate social responsibilities
. The firm located in Candi Industry Region of Semarang were used as the
population of this research. Using purposive sampling method obtain 25 sample
firms.
Multiple regression analysis was used to test the model. The result show
that there were three variables significantly positive affecting to importance
of social responsibilities . The variables were goverment regulation, community
pressure, and the force exercised of environmental organization. Meanwhile, the
force exercised of mass media has no influence to the importance of social
responsibilities .
Key words: Social
responsibilities, goverment regulation, community pressure, environmental
organization pressure, mass media pressure
Penulis: Warjono
Kode Jurnal: jpakuntansidd090048
