FAKTOR YANG BERPENGARUH TERHADAP KEPUTUSAN PEMBELIAN BUKU UMUM PADA PT TIGA SERANGKAI INTERNATIONAL GENERAL BOOK DIVISION
ABSTRACT: This study
aims to analyze
the significance of
the effect of pricing,
promotion, and quality
products to the
general ledger product purchasing
decisions on PT Tiga Serangkai International General Book
Division. The population
in this study
is that consumers generally
buy books published
by PT. Tiga
Serangkai in bookstore Gramedia
and Togamas in
the city of
Yogyakarta, Solo and Semarang. Samples were taken by 100 respondents.
The results showed that
prices and promotions
significantly influence the
decision of the general purchase of books, is the quality of the products had
no significant effect.
Keywords: Bookstore,
pricing, promotion, quality,
purchasing decisions.
Penulis: Mustaqim, Sunarso
Kode Jurnal: jpmanajemendd120301
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