GREEN MANAGEMENT SEBAGAI PELAKSANAAN ETIKA BISNIS UPAYA KELANGSUNGAN HIDUP PERUSAHAAN JANGKA PANJANG
ABSTRACT: New challenges
in global competition
is how companies
can survive and thrive
based on economic
logic that links
the environment, production
resources, innovation and competitive advantage. This article discusses the
activities of the company based on ethics, especially those related to
environmental ethics through
Green Management approach. The
importance and necessity
of the world
Indonesia business role
in Saving the environment is time to begin. It's no longer just
rhetoric, but it should be an
integral part of
corporate strategy and
the part of management thinking. Through the Green
Management, can the industry play a role as well as carry out activities of its
business ethics? Is a thing to the contrary between the achievement of
strategic corporate objectives with the implementation of ethical business
through green management? Is the Green Management can make the company
sustainable life? Through a green approach to ethics management in business
activity the company is expected to be able to live sustainably on the one hand
and on the other
hand is able
to contribute to.
Stakeholders, and more broadly
is to play a
part in saving
the environment and the
universe. If companies start
doing, is expected to mobilize
and involve stakeholders to also
do this. No
matter how small
something is done
but done consistently and
continuously, the result undoubtedly be very meaningful to the lives of the
environment and its contents.
Keywords: Business
ethics, green management,
sustainability, competitive strategy
Penulis: RAHAYU TRIASTITY
Kode Jurnal: jpmanajemendd110182
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