GREEN MANAGEMENT SEBAGAI PELAKSANAAN ETIKA BISNIS UPAYA KELANGSUNGAN HIDUP PERUSAHAAN JANGKA PANJANG

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ABSTRACT: New  challenges  in  global  competition  is  how  companies  can survive  and  thrive  based  on  economic  logic  that  links  the  environment, production resources, innovation and competitive advantage. This article discusses the activities of the company based on ethics, especially those related  to  environmental  ethics  through  Green  Management  approach. The  importance  and  necessity  of  the  world  Indonesia  business  role  in Saving the environment is time to begin. It's no longer just rhetoric, but it should  be  an  integral  part  of  corporate  strategy  and  the  part  of management thinking. Through the Green Management, can the industry play a role as well as carry out activities of its business ethics? Is a thing to the contrary between the achievement of strategic corporate objectives with the implementation of ethical business through green management? Is the Green Management can make the company sustainable life? Through a green approach to ethics management in business activity the company is expected to be able to live sustainably on the one hand and on  the  other  hand  is  able  to  contribute  to.  Stakeholders,  and  more broadly  is to  play  a  part  in  saving  the  environment and  the  universe.  If companies  start  doing, is  expected to  mobilize  and  involve  stakeholders to  also  do  this.  No  matter  how  small  something  is  done  but  done consistently and continuously, the result undoubtedly be very meaningful to the lives of the environment and its contents.
Keywords:  Business  ethics,  green  management,  sustainability, competitive strategy
Penulis: RAHAYU TRIASTITY
Kode Jurnal: jpmanajemendd110182
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