HUBUNGAN ANTARA KARAKTERISTIK, NILAI, DAN KEPUASAN NASABAH (Studi di PT Panin Bank Cabang Pembantu Boyolali)
ABSTRACT: This study
aims to examine
the relationship between
(1) characteristics of the
customer and the
customer value, (2) characteristics of the customer and the
customer satisfaction, and (3) customer value and the customer satisfaction in
PT Panin Bank Branch Boyolali. Population
PT Panin Bank
Branch customers maid Boyolali
Year 2012 some 658 people. Samples were taken in a proportional sampling as
many as 60 people. The data collection technique using a questionnaire with
validity and reliability. Data analysis
techniques using Chi-Square
test. The analysis
showed: (1) relationship between
the characteristics of
customers and customer value
is not significant
(2) relationship between
the characteristics of customers
and customer satisfaction
is not significant (3)
relationship between the
customer value and customer satisfaction significantly.
Conclusion of the study (1) The first
hypothesis that there
is a relationship
between the characteristics of customers and
customer value PT
Panin Bank Branch Boyolali, not
truth, (2) The second hypothesis is that there is a
relationship between the
characteristics of the
customer and customer satisfaction
PT Panin Bank
Branch Boyolali, not
truth. (3) The third hypothesis is that there is a relationship between
the customer value and
customer satisfaction PT
Panin Bank Branch Boyolali unsubstantiated.
Keywords: Characteristics of
the customer, Customer
Value, Customer Satisfaction
Penulis: Sutarno
Kode Jurnal: jpmanajemendd130432
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