HUBUNGAN KARAKTERISTIK KONSUMEN DENGAN KARAKTERISTIK WARUNG LESEHAN DI KOTA SURAKARTA
ABSTRACT: This study
aims to analyze
the relationship between consumer characteristics with
the characteristics of
stalls to choose eating
stall in the
city of Surakarta.
Consumer characteristics are studied, gender, marital status, age,
education, income, and employment
of consumers, while
the stall characteristics completeness
of the product
consists of attributes, taste, price,
cleanliness, location and
service. The population
of consumers who eat at food stalls in the city of Surakarta amount is not
known for sure. Sample approach with an error probability of 10%, 5%
significance level. The
number of samples
used 100 respondents with
accidental sampling technique. Chi Square data analysis techniques
and Contingency Coefficient
primary consideration of consumers
choose to eat
at the stall
factor is service, backed out of
the calculation of the value of the difference Coefficient of
Contingency and value
Cmak in which
the relationship between marital
status with service
has the smallest difference value
(0.412). Factor services
that are most
closely linked to the consumer's decision to select stalls Surakarta
area.
Keywords: consumer
characteristics, stall characteristics, informed choice to eat at
stalls
Penulis: Edi Wibowo, Setyaningsih
Sri Utami
Kode Jurnal: jpmanajemendd120313
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