HUBUNGAN TIPE STRATEGI BISNIS DAN STRATEGI PEMASARAN DALAM MENCIPTAKAN KEUNGGULAN BERSAING PERUSAHAAN DENGAN MENGGUNAKAN MANAJEMEN TENAGA PENJUAL
Abstract: Competition
is important for
all company because
it is can
influence company’s success
and failure. The
company must have
competitive advantage to reach
superior performance. So
that, the combination
of business strategy
in marketing and selling
activities with human
resource management (sales
force) activities can produce
competitive advantage to
increase optimal result
for long term.
Keywords: Strategy Type, Sales
Force Management, Competitive Advantage
Penulis: Herlina
Kode Jurnal: jpmanajemendd060027
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