IKLAN YANG EFEKTIF SEBAGAI STRATEGI KOMUNIKASI PEMASARAN
ABSTRACT: With the
splendor of advertising
through above the
line and the line
bellows, then a
separate issue for
producers and advertising
agencies to be able to create an effective to attract the attention of
consumers on a
product. And can
be effective, if the
purpose of advertising
can be achieved
or accomplished and useful for companies in the
implementation of marketing functions, so a advertising be flexible, stable,
sustainable, simple, and easy to understanding. Can create effective
advertising is, of course, must begin
with an understanding
of the advertised
product marketing programs, in
addition to the ad should
creative, has appeal, credibility endorse
be aware of
recall advertising is
part of marketing activities.
Through promotional activities, advertising is one of the strategies in
marketing communications, to introduce or explain the product is marketed.
Strategy that is often used in the shooting
target market is
the grouping of
market/segment as an area
prospective buyers/users. Selection
of a specific
market group will be
easier to communicate
through media advertising products. Or
character traits in
a group is
a market segment
of data to facilitate market the product. Market segment the reference and
the main purpose of the products offered through advertising. Therefore, in
designing advertising must
understand and know what is happening in the market as a
place of pitching products.
Keywords: advertising,
effective, marketing strategies
Penulis: Ambar Lukitaningsih
Kode Jurnal: jpmanajemendd130440
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