INTERNET MARKETING: KONSEP DAN PERSOALAN BARU DUNIA PEMASARAN

Abstract:  With  increased  globalization  of  the  world  economies,  for most  enterprises,  market  opportunities  seem  to  be  endless  these  days. Consequently, departing from the traditional commercial strategies and tactics,  innovative  managers  are  looking  for  unique  ways  to  compete more  effectively  on  a  local,  regional  and  global  basis.  Internet  has received  so  much  attention  from  business  world  because  the  internet will  accelerate  the  decrease  in  costs  of  information.  In  addition,  it provides  a  universal  availability  and  higher  quality  of  information. Internet  also  provides  a  fundamentally  different  environment  for international  marketing  and  requires  a  different  approach.  Marketing mix on internet marketing consist of five P‟s: price, product, promotion, place,  and  personalization.  Internet  marketing  establishes  the  new marketing paradigm. This paper will try to explain the effect of internet marketing on marketing mix and to determine some building blocks in the new marketing paradigm.         
Keywords: Internet,  International  Marketing,  Marketing  Mix,  New Marketing Paradigm
Penulis: Bertha Silvia Sutejo
Kode Jurnal: jpmanajemendd060029
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