INTERNET MARKETING: KONSEP DAN PERSOALAN BARU DUNIA PEMASARAN
Abstract: With
increased globalization of the world
economies, for most enterprises,
market opportunities seem
to be endless
these days. Consequently,
departing from the traditional commercial strategies and tactics, innovative
managers are looking
for unique ways
to compete more effectively
on a local,
regional and global
basis. Internet has received
so much attention
from business world
because the internet will
accelerate the decrease
in costs of
information. In addition,
it provides a universal
availability and higher
quality of information. Internet also
provides a fundamentally
different environment for international marketing
and requires a
different approach. Marketing mix on internet marketing consist
of five P‟s: price, product, promotion, place,
and personalization. Internet
marketing establishes the
new marketing paradigm. This paper will try to explain the effect of
internet marketing on marketing mix and to determine some building blocks in the
new marketing paradigm.
Keywords: Internet, International
Marketing, Marketing Mix,
New Marketing Paradigm
Penulis: Bertha Silvia Sutejo
Kode Jurnal: jpmanajemendd060029
Pesan jurnal yang anda butuhkan disini.... >>> KLIK DISINI <<<
