KAJIAN ANALISIS SWOT TERHADAP USAHA INDUSTRI KECIL ROTAN KOTA PADANG
ABSTRACT: The purpose
of this study
is to observe
the situation and
position of Padang
small industry on internal
environmental factors (strengths
and weaknesses) and
external environmental
factors (opportunities and
threats.) This analysis
showing that the position of small industry in SWOT
diagram is there are some aspects in quadrant I which a very favorable
situation. The business units have a power that can be used to take advantage
of the existing
opportunities. The strategy
that should be
applied in these circumstances is
to support aggressive growth policy. While based on the matrix IE
(internal-external matrix), the cane small industry in Padang was placed in the
fifth cell in matrix IE, so the strategy that should be applied is to
support growth strategy through
concentration through horizontal integration, or a stability strategy. While
the SO strategy applied is to expand the market conducted by leveraging the
effectiveness and efficiency of
the company, develop
new products with
the active learning
of the latest designs
from trainings and
internships given by
the government, and
provide excellent service to attract consumers.
Keywords: small industry,
rattan, internal environmental
factors, external environmental
factors
Penulis: Yenida
Kode Jurnal: jpmanajemendd120260
Pesan jurnal yang anda butuhkan disini.... >>> KLIK DISINI <<<
