KARAKTERISTIK SUMBER INFORMASI DALAM MEMBENTUK SIKAP KONSUMEN
ABSTRACT: The purpose of this
study is to find out the influence of the characteristics of information
sources in the form of the credibility of information sources and attraction
information consumer attitudes to make purchases through the internet with the
risk perceived by consumers as moderation. Sampling techniques which are used
in this study is snowball sampling. The number of sample of 120 respondents in
this study deemed to have met the criteria for determination of sample size
which is suggested by Malhotra, Roscoe, and Kline. These results indicate that
the higher the credibility and attraction information resources the perception of
consumers the consumer attitude that will be established on the recommendation
of the sources of information will be positive. High risk may weaken the
relationship characteristics of information resources the attitude of consumers
to make purchases via the internet.
Key words: Characteristics of
information resources, the risk for services, consumer attitudes
Penulis: Mokhamad Arwani
Kode Jurnal: jpmanajemendd110158
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