KUALITAS HUBUNGAN SEBAGAI MEDIASI PENGARUH KUALITAS PRODUK DAN NILAI TERHADAP LOYALITAS (Studi pada Komsumen Mobil Hyundai dan KIA di Jawa Timur)
ABSTRACT: This study aims to
describe and explain the product quality, product value, and quality of
relationships in shaping consumer loyalty. On the operational development of theoretical
models of this study can be done through express and interpret the relationship
between product quality and product value on loyalty. Testing the mediating
role of relationship quality in relation to the influence of product quality
and product value on loyalty. Sampling was carried out by proportional
stratified random sampling method. In this
research study is a
partial sample of
consumers Korean cars
in Indonesia. Amount of sample
that meets the requirements of 114. This amount is in accordance with the
calculation that says that the sample size depends on the number of indicators
used in all the variables multiplied by 5 to 10. The results showed that
increasing product quality and value of the product increases the quality of
relationships between companies and customers and further increase customer loyalty.
The stronger the
mediating role of
relationship quality the
more it will
enhance the relationship
between product quality and
product value on customer loyalty.
Key words: Product quality,
product value, relationship quality and loyalty
Penulis: Mokhamad Arwani
Kode Jurnal: jpmanajemendd110177
Pesan jurnal yang anda butuhkan disini.... >>> KLIK DISINI <<<
