MANAJEMEN MODAL INTELEKTUAL: STRATEGI MEMAKSIMALKAN NILAI MODAL INTELEKTUAL DALAM TECHNOLOGY DRIVEN BUSINESS
Abstract: To date, there is
a great deal changing in the way firm to compete. Over
last decade, several driving
force have emerge
such as globalization
of business and
international competition
sophisticated customers, competitor, and supplier increased technological capability, and
shortening of production
life cycle. Among
the changes, knowledge management and
intellectual capital management
have probably made
the most outstanding impact,
the advent of the knowledge
economy. Several characteristics define the
knowledge economy are
its focused on
intangible resources rather
than tangible resources, it’s has a hypercompetitive business
environment, it’s digital, it’s virtual, and it’s networked. In the new
knowledge economy, intellectual capital has has become the one and only
competitive advantage of a firm. It’s include three dimension that is
human capital, structural
capital and customer
capital. To implement
strategy for managing intellectual capital successfully need to integrate the intellectual capital management strategies
with the business
strategy and to
adapt internal and
external changes.
Keywords: knowledge
economy, technology-driven business,
intangible asset, intellectual
capital management
Penulis: Lina Anatan
Kode Jurnal: jpmanajemendd060038
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