MARKETING PLAN SEBAGAI UPAYA PENCAPAIAN STRATEGI PEMASARAN PERUSAHAAN JANGKA PANJANG
ABSTRACT: Marketing plan is an
important element in a company business plan. Marketing plan
is conducted annually
focused on implementation of decision
dealing with marketing
variable mix that
is product, price, distribution, and promotion. Marketing
plan must be monitored regularly especially in the beginning stage, as part of
business plan. Marketing plan provides
data for the
company about neighborhood description, tactics
and specific objectives
that will be
achieved. Marketing plan also describes a
measurable standard norm, provides a base for the next plan, as well
arranges specific marketing action, which is aimed to encourage along term
factory strategy achievement. While the Marketing plan process consists of five
stages: 1) Conduct a situation analysis,
2) Develop marketing
objectives, 3) Determine positioning and
deferential advantage, 4)
Select target market
and measure market demand, 5) Design a strategic marketing mix.
Keywords: marketing
mix marketing plan,
marketing strategic, market response
Penulis: Rahayu Triastity
Kode Jurnal: jpmanajemendd110165
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