MEMBANGUN HUBUNGAN JANGKA PANJANG PELANGGAN MELALUI RELATIONSHIP MARKETING
Abstract: Relationship
marketing, however defined, has received considerable attention recently. Relationship marketing
has emerged as a new
paradigm in the marketing’s concepts and practices. This
paradigm has shifted from transactional approach to relationship-based
marketing strategy. The main purpose of
relationship marketing is focused on a long-term relationship with a key
parties—customer, suppliers, and distributor. Today, relationship marketing
concept has been a key point of firm’s business activities. In a modern
business, marketer’s tasks not only meet customer want, but also treat their customer as
well. Firm should
understand the principles
of underlying relationship marketing before. Those
principles are loyalty and customer satisfaction, profitability, and customer
retention. Relationship marketing
is concerned with how
organizations manage and improve
their relationships with
customer for long-term
profitability. In the end of this
paper, I will define important steps that marketers must do. Finally, this paper
discusses about relationship marketing in building relationship with customer
for long-term.
Keywords: customer loyalty,
customer satisfaction, profitability, customer
retention and relationship marketing
Penulis: Rully Arlan Tjahyadi
Kode Jurnal: jpmanajemendd060037
Pesan jurnal yang anda butuhkan disini.... >>> KLIK DISINI <<<
