MENCAPAI KEUNGGULAN KOMPETITIF DENGAN BERFOKUS PADA KEPUASAN PELANGGAN
ABSTRACT: Globalization Economics
have resulted progressively
the increasing of strength of customer and market, and also affect at
hyper competitions creation. Because
with economics area
globalization make economics without
there is State
boundary, so that
facilitate entry of business
perpetrator from within
and abroad. To be able to
stay in
the middle of
the hyper competition,
of vital importance
to company to be able to gratify its customer. For
the shake of
reaching of satisfaction
of customer, company cope
to yield a
product which later,
be offered to
the market. But product
which on the
market by an
unwelcome company sometimes market, this
matter happened because
market will look
for product matching with
their desire and
requirement so that
consumer or market satisfied. In effort
reach excellence of
competitive with focusing
at satisfaction of customer,
this matter have
to represent the
part of policy of company to
create hand in glove relation with customer. And later, then this matter have
to be inculcated in each company member individual to
have desire serve
customer eminently. Because
this step can give
customer benefit will
satisfy because their
requirement and desire fulfilled
and satisfied customer of loyal to company.
Keywords: customer
satisfaction, global market, free trade
Penulis: ERNI WIDAJANTI
Kode Jurnal: jpmanajemendd070037
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