MERAIH KEUNGGULAN KOMPETITIF BERKELANJUTAN MELALUI PENGINTEGRASIAN FUNGSI SUMBER DAYA MANUSIA DALAM STRATEGI BISNIS

Abstract: To  date,  the  business  environment  is  more  and  more  dynamic,  turbulence, and  increasingly  competitive.  Enterprises  as  business  performer  require  the role of high quality and competence human resource or employee to response the  development  of  business  environment.  The  implementation  of management  and  investment  in  human  resource  as  one  of  competitive advantage sources are crucial. It may be due to human resource is subject or performer  in  the  enterprise  operational  activity  that    use  and  manage  other resources.  Through  human  resource,  entreprise can make business  strategy and implement it to survive and to win the business competition. The business performer capability in managing and applying the competence based human resource is the key of enterprise success in winning the business competition.  
Key  Words: business  strategy,  human  resource  management,  competitive advantage
Penulis: Lina Anatan
Kode Jurnal: jpmanajemendd050012
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