MERAIH KEUNGGULAN KOMPETITIF BERKELANJUTAN MELALUI PENGINTEGRASIAN FUNGSI SUMBER DAYA MANUSIA DALAM STRATEGI BISNIS
Abstract: To date,
the business environment
is more and
more dynamic, turbulence, and increasingly
competitive. Enterprises as
business performer require
the role of high quality and competence human resource or employee to
response the development of
business environment. The
implementation of management and
investment in human resource as
one of competitive advantage sources are crucial. It
may be due to human resource is subject or performer in
the enterprise operational
activity that use
and manage other resources. Through
human resource, entreprise can make business strategy and implement it to survive and to
win the business competition. The business performer capability in managing and
applying the competence based human resource is the key of enterprise success
in winning the business competition.
Key Words: business strategy,
human resource management,
competitive advantage
Penulis: Lina Anatan
Kode Jurnal: jpmanajemendd050012
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