MERANCANG PESAN YANG EFEKTIF UNTUK IKLAN PRODUK UNSOUGHT
ABSTRAK: Any decision taken in
the field of marketing is called good if the decisions taken was always associated with
an environment that
is always changing
and evolving. In
connection with activities of
integrated marketing communications (Integrated
Marketing Communication / IMC) conducted marketers is to choose
between using sales promotion, publicity, advertising or personal
selling. Of course,
the existence of
competition should still
be noted. However marketers should continue to try to
make consumers feel more satisfied than when consuming the products of
competitors. In this case the concept of customer satisfaction is maintained.
In the consumer self there is a concept that can be exploited by emotional
factors play a factor other than rational. In connection with the theme of the
message to be designed for this type of product unsought, marketers need to be
creative these roles.
Penulis: Siti Puryandani, SE,
MSi.
Kode Jurnal: jpmanajemendd120238
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