MERENCANAKAN DAN MENGKOORDINASIKAN KOMUNIKASI PEMASARAN TERINTEGRASI
ABSTRACT: Modern marketing
procedures need to
develop a good
product, with the offer
price, interesting and
easily obtained by
making the target customer.
Companies need to
make communication with
our customers who have
current and potential
customers the parties
have interests in the
company and the
general public. Each
company can not pull
out of his
role as promoter
and communicator. For
most companies, the question is not whether to make the communication or
not, but
more on what
will be communicated,
to how much
the frequency of communication. Mixture
marketing communications of advertising, sales
promotion, public relation
and publicity, sales
in private, and whose direct marketing mail, telephone, facsimile,
e-mail communicator, and other non-personal.
Keywords: marketing
communication, marketing communications, customers
Penulis: Dian Esti Nurati
Kode Jurnal: jpmanajemendd090088
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