MODEL STIMULUS-ORGANISM-RESPONSE: PENENTU PERILAKU PEMBELIAN KONSUMEN SECARA SITUASIONAL
ABSTRAK: Understanding about
consumer purchase behavior
is an essential aspect for
developing organization bussiness
strategic, especially in retailing. S-O-R
(Stimulus-Organism-Response)
model helps the
practision and academics to
understand which stimulus
will influence consumers
and the reaction that
comsumer gave. One of
the stimulus that
explained in this article is the situation. Situation is
an aspect that had change and hardly to predict. In
other words, situation
will determine consumer
purchasing behavior. The emphazise of this situation are the consumption
situation and purchase situation.
Key words: Consumption Situation,
Purchase Situation, Consumer Purchasing Behavior and Retailing
Penulis: Nonie Magdalena
Kode Jurnal: jpmanajemendd050010
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