NIAT ADOPSI E-COMMERCE WIRAUSAHAWAN MAHASISWA (STUDI PADA MAHASISWA UNS)
ABSTRACT: This research
aims to explore
some variables which
influence the intention to
use (re-use) technology
of internet for
students who are doing
business. This research
applied technology acceptance
model (TAM) elaborated with
theory of planned
behavior. Respondents of
this research were students
of sebelas maret
university who have
uses internet in their
business activities. They
were selected by
a purposive sampling method. Based on
SEM analysis, the
result of this
research shows that perceived usefulness and subjective norm
influence towards intention to use (re-use) technology of internet and also
perceived behavioral control and attitude to re-use e-commerce. The result of
this research describes that some variables are an antecedent of affective
(intention to re-use) in e-commerce. Thus, this result supports the theory of
planned behavior by Ajzen and technology acceptance model by Davis. Implications
of the findings for developers are discussed further.
Keywords: TAM, technology
internet, entrepreneurships
Penulis: Heru Purnomo &
Haryanto
Kode Jurnal: jpmanajemendd110167
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