PEMBERDAYAAN UMKM MELALUI PUSAT KOMUNIKASI BISNIS BERBASIS WEB (E-COMMERCE)

ABSTRACT: In  market  mechanism  which  more  open  and  competitive, domination  of  market  represent  prerequisite  to  increase  UMKM competitiveness.  So  that  can  be  master  in  market,  hence  UMKM require to get information easily and quickly, information goodness concerning market produce and also factors of production market. Claimed  the  existence  of  participation  and  role  various  side especially local government and college to assist and facility access information  to  UMKM.  Exploiting  information  technology  in running business  (e-commerce) to small  company and  UMKM can give  flexibility  in  production,  enabling  to  access  to  customer quickly.  Internet  exploiting  through  e-commerce,  enabling  UMKM conduct  marketing  with  a  purpose  to  global  market,  so  that opportunity penetrate market export is very possible done.
Keywords: UMKM, e-commerce, global market
Penulis: MD. Rahadhini
Kode Jurnal: jpmanajemendd120305
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