PEMBERDAYAAN UMKM MELALUI PUSAT KOMUNIKASI BISNIS BERBASIS WEB (E-COMMERCE)
ABSTRACT: In market
mechanism which more
open and competitive, domination of
market represent prerequisite
to increase UMKM competitiveness. So
that can be
master in market,
hence UMKM require to get
information easily and quickly, information goodness concerning market produce
and also factors of production market. Claimed
the existence of
participation and role
various side especially local
government and college to assist and facility access information to
UMKM. Exploiting information
technology in running
business (e-commerce) to small company and
UMKM can give flexibility in
production, enabling to
access to customer quickly. Internet
exploiting through e-commerce,
enabling UMKM conduct marketing
with a purpose
to global market,
so that opportunity penetrate
market export is very possible done.
Keywords: UMKM, e-commerce,
global market
Penulis: MD. Rahadhini
Kode Jurnal: jpmanajemendd120305
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