PEMBERDAYAAN USAHA KECIL MENENGAH DAN KOPERASI SEBAGAI PENGGERAK PERTUMBUHAN EKONOMI
ABSTRACT: Micro, Small and
Medium Enterprises (SMEs) are the largest group of economic
actors in the
Indonesian economy and
proved to be the
national economic safety
valve in times of crisis,
as well as
being dynamist economic growth
after economic crisis.
Besides being the largest
business sector contribution
to national development,
SMEs are also creating
substantial employment opportunities
for workers in the
country, so it is helping to reduce unemployment. One key to the success of
micro, small and medium enterprises is the availability of a clear market for
the products of SMEs. Meanwhile, the fundamental weaknesses faced by SMEs in
the field of marketing is a low market
orientation, weak in
a complex and
sharp competition and inadequate marketing
infrastructure. Faced with
an increasingly open market mechanisms and competitive,
market control is a prerequisite to improve competitiveness. Therefore, the
role of government is needed in encouraging the success of SMEs to expand
market access.
Keywords: empowerment,
micro small and
medium enterprises, economic
growth
Penulis: Edi Wibowo
Kode Jurnal: jpmanajemendd110168
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