PENGARUH ADVERSE SELECTION, PEMBINGKAIAN NEGATIF, DAN SELF EFFICACY TERHADAP ESKALASI KOMITMEN PROYEK INVESTASI YANG TIDAK MENGUNTUNGKAN

ABSTRACT: The objective of this research is to obtain empirical evidence regarding influence of    adverse selection, negative framing, interaction of adverse selection and negative framing, and self efficacy on investment project evaluation decisions. This research is con-ducted by using laboratory experiment approach. Sixty-nine students are participate in this experiment. Hypotheses testing in this research use Two Way Anova for experiment 1 and One Way Anova for experiment 2. Overall can be concluded that this research analysis result fully support proposition that escalation of commitment decision are affected by adverse selection, negative framing, interaction of adverse selection and negative framing, and self efficacy. P-value of adverse selection (0.004), negative framing (0.012), interaction of adverse selection and negative framing (0.017), and self efficacy (0.000) each lower than 0.05. Four hypotheses that proposed in this research are successfully proved.
Keywords: Adverse Selection, Negative Framing, Self Efficacy, Escalation of Commitment, Investment Project Evaluation Decisions
Penulis: Farida Eveline
Kode Jurnal: jpmanajemendd100145
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