PENGARUH CITRA WARUNG STEAK TERHADAP LOYALITAS KONSUMEN DENGAN KEPUASAN SEBAGAI VARIABEL MEDIASI
ABSTRACT: The purpose of this
research were to analyze the influence of image steak shop
on consumer loyalty, the
influence of image
steak shop on consumer
satisfaction, influence of customer satisfaction
on consumer loyalty, and
influence indirect consumers
shop steak for
image loyality through consumer
satisfaction as a
mediating variable.The populations in this
study are all
consumers’ steak shops
in the Surakarta
area. Number of samples in this
study was 100 consumers in five famous steak shops in Surakarta. The sampling
method using accidental sampling. To test this hypothesis, researchers used
path analysis, while for processing the data using SPSS. To build
consumer loyalty that
consumers do not
move to another place
and would recommend
it to others,
then the steak
entrepreneurs must
constantly improve the
image of the
Corporate and consumer satisfaction.
Keywords: image
of the steak
shop, consumer satisfaction,
consumer loyalty
Penulis: Ernawati & Untung
Sriwidodo
Kode Jurnal: jpmanajemendd110150
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