PENGARUH KUALITAS LAYANAN TERHADAP LOYALITAS DENGAN MEDIASI KEPUASAN PASIEN RAWAT INAP PADA KELUARGA SEHAT HOSPITAL PATI

ABSTRACT: The  purpose  of  this  study  is  to  analysis  the  effect  of  service  quality  variable  toward  patient  loyalty  mediated  by  patients’ satisfaction in Keluarga Sehat Hospital Pati. This study used samples of 100 respondent. Methods of collecting data through questionnaires using a Likert scale with a purposive sampling method.  Data analysis methods used are quantitative analysis using path analysis techniques (path analysis). The result  showed : 1) Service Quality variable had a significant effect on patient loyality but not directly 2) Service quality variable had a significant efeect on patient loyality. 3) Service quality variable had a significant effect on loyality through the mediating variable of customer loyalty. 4) Service Quality had a significant effect on customer loyalty through customer satisfaction. This result showed that service quality can establish customer satisfaction,   patients will feel happy to get additional  service than what  their expect so they will be satisfied and will form a customer loyalty in Keluarga Sehat Hospital Pati.
Keyword: service quality , loyalty, and satisfaction
Penulis: Mei Gawati Puspitasari, Mochamad Edris
Kode Jurnal: jpmanajemendd110189
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Jp Manajemen dd 2011