PENGARUH KUALITAS PRODUK TERHADAP LOYALITAS PELANGGAN GREEN PRODUCT SEPEDA MOTOR HONDA INJECTION DENGAN KEPUASAN SEBAGAI VARIABEL MODERASI (Survei pada Mahasiswa Fakultas Ekonomi UNISRI Surakarta)
ABSTRACT: The objectives
of the research
are to examine
and analyses: (1) effect
of product quality
to customer loyalty,
(2) effect of satisfaction to
customer loyalty, (3)
effect of the
interaction between product quality
and satisfaction to customer satisfaction. Population on
this research are
all economic faculty
student’s of accounting and
management majors in
UNISRI Surakarta. The samples
of this research
consist of 100
student’s,, taken with purposive sampling. Data collecting with
questionnaire technique through
validity and reliability
test. To test
the hypothesis, the researcher uses
the multiple regression
analysis and moderating regression analysis,
meanwhile to process
the data, the
SPSS Release 12 program is used. The result reveals that (1) there is a significance effect
between product quality
to customer loyalty
at economic faculty student’s
in UNISRI Surakarta.
(2) there is a significance effect
between satisfaction to customer loyalty
at economic faculty student’s in UNISRI Surakarta. (3) Interaction of the product
quality and satisfaction
has significant effect
on customer loyalty at
economic faculty student’s
in UNISRI Surakarta.
Keywords: product quality,
satisfaction, customer loyalty
Penulis: Lamidi, Marjam Desma
Rahadhini
Kode Jurnal: jpmanajemendd130438
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