PENGARUH LINGKUNGAN BISNIS, ALIANSI STRATEJIK, DAN STRATEGI INOVASI TERHADAP KINERJA PERUSAHAAN
ABSTRACT: Objective of study
is to analyze how do the dimensions of
business environment, strategic alliance and innovation strategy
influence on corporate performance. A number of 197 medium and large manufacturing
companies in Indonesia was selected purposively as the sample. Questionnaires
were distributed through mail survey, while data were analyzed with structured equation
modeling. The study found that threre was only partial causal relationship
between four dimensions of business environment, i.e. investment policy, copyright,
market size, competition intensity, on innovation strategy. Similar findings
were occurred to equity alliances which employ two dimensions, i.e. equity
alliance and non equity alliance. From two dimesions, only equity alliances
influenced the innovation strategy, while non equity did not influence. Consistent
with previous studies, the result indicated that both product innovation and
process innovation contributed significantly to corporate performance which was
measured by profitability, market share, productivity and R&D intensity.
Keywords: product and process
innovation, alliance strategy, business environment, corporate performance
Penulis: Fahmy Radhi
Kode Jurnal: jpmanajemendd100144
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