PENGARUH LOYALITAS TERHADAP TENAGA PENJUAL, DAN LOYALITAS TERHADAP TOKO PADA PERILAKU WORD OF MOUTH
ABSTRACT: The purpose
of this research
was to examine empirically
the correlation between
loyalty to salesperson and
loyalty to the
store. The subjects
of this research
were 98 customer
of Distro, taken from
population using purposive
sampling technique. Data
analyze instrument used
by the writer is SPSS 17. Data
analyze result shows that the research model has well appropriateness and all
hypothesis of the study are
able to be
evidenced. Summary said
that loyalty to
salesperson, and loyalty
to the store are positively
effected to word of mouth behavior. Based
on the result
of the study,
managerial implication given
to the company
is suggestion or input
to management to
give more concern
at the loyalty
to the store,
as it is the
most dominant factor effected to
word of mouth.
Keywords: word of mouth,
loyalty to salesperson, loyalty to the store
Penulis: Kukuh Mulyanto
Kode Jurnal: jpmanajemendd120236
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