PENGARUH MODAL KERJA TERHADAP PENDAPATAN DENGAN LAMA USAHA SEBAGAI VARIABEL MODERASI (Survei Pada Pedagang Pasar Klithikan Notoharjo Surakarta)
ABSTRACT: This study
aims to analyze
(1) the influence
of working capital to
traders revenue (2)
the influence of
long of business
to traders revenue (3) the effect of working capital to traders revenue with
long business as moderating variable. The population in this study are
all traders in the Klithikan
Notoharjo Market on Surakarta
settle as many
as 246 people
consisting of 9
types of merchandise. Total
sample of 70 traders taken by using Stratified Proportional Random
Sampling. To test
the hypothesis, the researcher uses
the moderating regression
analysis with standardized residual
method. Results of
this study indicate
that (1) Working capital
is positive and
significant effect to
traders revenue at Klithikan
Notoharjo Market on
Surakarta, thus supporting hypothesis
1; (2) Long
of business is
positive and significant effect
to traders revenue at Klithikan Notoharjo Market on Surakarta,
thus supporting hypothesis
2; (3) Long
of business has not
moderate the effect
of product quality
to consumer satisfaction, showed
p value (0,088) > 0,05, which means long of business is not a moderating
variable or the relationship between the long of business with traders revenue
is direct influence.
Keywords: working capital,
long of business, traders revenue
Penulis: Setyaningsih Sri
Utami, Edi Wibowo
Kode Jurnal: jpmanajemendd130434
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