PENGARUH PENERAPAN STRATEGI INOVASI TERHADAP KINERJA OPERASIONAL
ABSTRACT: This study examined
the effect of innovation strategy on operational performance of manufacturing
companies. In tis study, the dimensions of innovation strategy were leadership
orientation, process innovation, product innovation, and implementation of
innovation. While, ooperational performance measured by using productivity,
defect of production volume, claims of warranty cost, quality cost, and on time
delivery. The data was collected through questionnaires, which consist of 63
manufacturing companies in Sulawesi, by using purposive sampling method. The
hypotheses were tested by multiple regression. The study indicates that there
were direct significant effects among the dimensions of innovation strategy,
i.e. process in-novation, product innovation, and implementation of innovation,
on the operational performance. Only lead-ership orientation did not effect
significantly on the operational performance of manufacturing companies.
Keywords: innovation strategy,
operational performance, leadership orientation, process and product innovation
Penulis: Nursiah
Kode Jurnal: jpmanajemendd090076
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