PENGARUH TANGIBLE, RELIABILITY, RESPONSIVENES, ASSURANCE DAN EMPHATY TERHADAP KEPUASAN KONSUMEN (Survei Konsumen Rumah di CV Satria Graha Gedongan, Colomadu, Karanganyar)
ABSTRACT: Target
of this research
is (1) to
Significant Influence Tangible, Reliability,
Responsiveness, Assurance and
Emphaty to Customer Satisfaction
(2) to analysis factor which having an effect on dominant to Costumer
Satisfaction. Result of research show (1) Examination of
hypothesis by partial
(test t). Shal
be as followe: Tangible Variable
Reliability, Responsiveness, Assurance
and Emphaty have an
effect significant to consumer satisfaction,
(2) Examination of hypothesis
accuracy of model
(F test) show F
value corelated equal
to 55,848 whit
level of significant
0,000. Probably value 0,000 < 0,05 mater give meaning that
examination of used by model that is Tangible factor, Reliability
Responsiveness, Assurance and Emphaty
proven by at
time have an
effect signifi-cant to
costumer satisfaction, (3)
Tangible factor have
strongest contribution in influency
costumer satisfaction. This
matter because of level
of regression coefficient
value equal to
0,287 is which the biggest to be
compared with fourt of other variable.
Keywords: Tangible, Reliability,
Responsiveness, Assurance, Emphaty
Consumer statisfaction
Penulis: Rahayu Triastity, SL.
Triyaningsih
Kode Jurnal: jpmanajemendd130437
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