PENGARUH WUJUD NYATA DAN DAYA TANGGAP PADA BAGIAN HUMAS KABUPATEN WONOGIRI TERHADAP KEPUASAN MASYARAKAT
ABSTRACT: This study
aims to determine
the correlation between Tangibles, Responsiveness and
Organizational Culture to the
Community Satisfaction and
determine the correlation
between Tangibles and Responsiveness to
the Cultural Organization
in Public Relations’ Services to the Society of Wonogiri. The samples are
150 respondents, comprising employees in the SKPD, BUMN/ BUMD and organizations
in Wonogiri. The data derived from the primary data trough endorsement of
questionnaires to respondents. And the secondary data through literature study.
Data analysis was performed through analysis
of research instruments
including the test of
validity by using
the product moment
method; the test reliability using
Cronbach's Alpha and
technical analysis using path
analysis. Total value
of R2 is
86,3% meaning satisfaction portrays the Tangibles,
Responsiveness and Cultural Organization as
an intervening variable
for the remaining
86,3%. The results tangible variable
indirectly affects to
satisfaction score of
0,485. Meanwhile, responsiveness variable directly affects to
satisfaction score of 0,698.
Keywords: tangibles,
responsiveness, public satisfaction
Penulis: Yuni Indarti, Mulyanto
Kode Jurnal: jpmanajemendd120310
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