Peran Budaya Organisasi Dalam Perusahaan: Suatu Tinjauan

Abstract: This research aims to look at the role of organizational culture in creating and building a business in accordance with the company's goals organization. Culture is an important element to be considered by the management company. Corporate culture does not present itself in the organization, but it needs to be formed and studied because corporate culture is basically a set of values and behavior patterns are learned, shared by all members of the organization and passed on from one to the next generation. The role of culture in creating corporate or organizational culture should achieve superior business, which it can be done by knowing the corporate culture, build and nurture a corporate culture, knowing determinants by management in shaping the organization's culture, learn the culture of the company and to create and maintain a corporate culture.
Keywords: corporate  culture, socialization, superior  business 
Penulis: Primadona
Kode Jurnal: jpmanajemendd120264
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