PERANAN INFRASTRUKTUR TEKNOLOGI INFORMASI BAGI PERKEMBANGAN USAHA KECIL DAN MENENGAH DI INDONESIA

ABSTRACT: Environmental, organizational and technological factors create a high  competitive business  environment, where  these  factors  are  rapidly changing,  which  is  sometimes  unpredictable  way.  Due  to  this  rapid change,  the  company  (in  this  case  SMEs)  need  to  react  quickly  in  the face  of  problems  and  opportunities  resulting  from  the  new  business environment  (which  focuses on the consumer). So in  order  to  succeed (survive)  in  this  dynamic  world,  companies  should  not  only  perform traditional measures such as lowering costs, but also perform activities such  as  changing  the  structure  of  innovation  or  process  as  a  critical responses activities. Most response activities can be facilitated by better information technology.  
Keywords: small  and  medium  enterprises,  information  technology, lowering cost, critical responses activities
Penulis: Erni Widajanti
Kode Jurnal: jpmanajemendd110170
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