POTENSI KEUNTUNGAN PRIVATE LABEL SERTA PROSES PEMILIHAN PRODUK DAN PEMASOKNYA PADA BISNIS RITEL
Abstract: The demand of
products with private label will be likely to get higher as the consumers
become more and
more selective in
buying the products
of high quality with an optimal
price. Considering this, retailers need
to pay more attention to products with
private label in
facing the competition
(especially with other retailers) which
is getting tighter.
The strong points
of products with private label, low price and attractive packaging,
need to be balance with the good quality of the products and the right choice
of suppliers.
Keywords: Private
Label, Information Seekers, Brand Switchers,
Product Differentiation, Positioning
Penulis: Benny B. Tjandrasa
Kode Jurnal: jpmanajemendd060031
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