PRODUCT PRIVATE LABELS BRANDS SEBAGAI ALTERNATIF MERAIH KONSUMEN PADA PERUSAHAAN RITEL
ABSTRACT: In the
world of retailing,
retailers compete by
performing a variety of
strategies, which are
now commonplace, Private
Label Brands / PLBs,
this brand of
products designed and
developed using the name
of the retailer
in question and
only sold by the
company , is
replaced with a
brand in other
stores so that
helps retailers in controlling the flow of consumer loyalty and
establish a store and
a project "at
a lower price
image" of retailers
and manufacturers improve bergaining power of national brands.
Keywords: Private Label
Brands, retailing, consumer
Penulis: Retno Susanti
Kode Jurnal: jpmanajemendd120300
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