SEBUAH AGENDA PENELITIAN: MENENTUKAN FAKTOR-FAKTOR YANG MENYEBABKAN PERILAKU KONSUMEN MEMILIH DAN MEMPERGUNAKAN SKUTER MATIK
ABSTRACT: This article is a
future research agenda for researchers in marketing. This article was
formulated on the basis of notes and important facts found in the field. Facts
where sales and market share to more extensive automatic scooter. Along with
increased sales and increased market
share, this article
tries to explore
further the factors
that cause the behavior
of consumers choose
automatic scooter. It
is interesting where
the Indonesian market, including
market times are
difficult to change,
efficient and economical image
into realms consideration in every
decision and became
a behavior so far
Keywords: Perceived
Usefulness, Perceived Ease
of Use, Perceived
quality dan Attitude
Penulis: ANDI SETIAWAN
Kode Jurnal: jpmanajemendd110132
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