SEMBILAN FUNGSI SALURAN DISTRIBUSI: KUNCI PELAKSANAAN KEGIATAN DISTRIBUSI YANG EFEKTIF
Abstract: A marketing channel
performs the work of moving goods from producers to consumers. It overcomes the
time, place and possession gaps that separate goods and service from those who
need or want them. Members of the marketing channel perform a
number of key
functions: information, promotion,
negotiation, ordering, finance, risk
taking, physical, payment
and title. The
study of nine
marketing channel functions is
to give lesson
about the importance
members of marketing channel to concern the nine
marketing channel functions as the key of effectiveness marketing channel.
Keywords: Marketing Channel
Functions, Information, Promotion,
Negotiation, Ordering, Finance, Risk taking, Physical, Payment, Title
Penulis: Henky Lisan Suwarno
Kode Jurnal: jpmanajemendd060025
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