STRATEGI INOVASI DAN KINERJA PERUSAHAAN MANUFAKTUR DI INDONESIA: PENDEKATAN MODEL SIMULTAN DAN MODEL SEKUENSIAL
Abstract: Innovation
is currently considered
to be critical
for organizational competitiveness and
survival. There has
been a mushrooming
of conferences, courses, publications
and event whole
journals dedicated to
the innovation issued including innovativeness and innovation strategy.
This paper focusses on the effect of
innovation strategy on
firms’s performance. An
innovation strategy for manufacturing function covers four areas:
a firm’s desired innovation leadership orientation (i.e.
being a leader
versus a follower),
its level of
emphasis on process and product innovation, its use of
internal and external sources of innovation and its intensity of
investment in innovation. This study
examines two models
of the association between
manufacturing firms’ innovation strategy
and their financial performance. The first examines the variations in
the firms’ financial performance as a
function of the
dimensions of innovation
strategy. The second
is a sequential model that
suggests a causal
consequency among the
dimension of innovation strategy that
may lead to
higher performance. Data
were collected through
mailed questionnaires.
Respondents were CEOs
of medium and
large manufacturing firms on
Indonesia. The questionnaires were
sent to 700
CEOs manufacturing firms,
an 21.05% response rate.
Test of non-response
bias indicated that
the sample is representative for this study. The
findings of this study suggest that: (1) Innovation strategy is
important factor and a determinant
of financial performance,
(2) both model are
appropriate for examining
the associations between
the dimension of innovation strategy and firms’
performance, and (3) the sequential model provides additional insights
into the indirect
contribution of the
individual dimensions of innovation strategy to firms’ performance.
Keywords: Innovation Strategy,
Firm Performance
Penulis: Lena Ellitan
Kode Jurnal: jpmanajemendd060035
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