STRATEGI PEMASARAN USAHA KECIL DAN MENENGAH
ABSTRACT: Marketing strategy
is very important
for a company
where marketing strategy is a way of achieving the goal of a company. So
also in
small and medium
enterprises need to
implement a marketing strategy.
Problems faced by
small and medium enterprises for this are: 1) lack of
capital to develop the business, 2)
marketing strategy, and
3) the dependence
of micro high enough to season and market demand,
causing the business to be volatile and difficult to develop. To overcome the
above problems, particularly in the
implementation of small
to medium enterprise marketing strategy,
then things can be done
is to do:
1) market segmentation, in
designing a product,
small and medium businesses have
to run the
market segmentation. By
segmenting the market, small and medium businesses can better optimize
each product release. 2)
Cooperation among small
and medium businesses. Cooperating
with other small
and medium businesses as well needs to be done in order
to strengthen mutual efforts.
Keywords: Marketing
strategies, small and medium enterprises
Penulis: Sri Lestari
Triyaningsih
Kode Jurnal: jpmanajemendd120297
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