STRATEGI PT KERETA API INDONESIA UNTUK MENGHADAPI DAMPAK PERANG TARIF MURAH DI MASKAPAI PENERBANGAN INDONESIA
ABSTRACT: Industrial deregulation
of Indonesia air
transport, bringing ugly impact
to train industry
in Indonesia. Decision
of Government which derestricted boundary
price under, making
plane ticket price
is progressively reached by
broader society circle.
Effect of ticket
price difference between executive class train and plane do not too far,
they which during the
time use train
as a means
of more opting
especial transportation move to plane. According
To PT Kereta
Api Indonesia (KAI)
represent serious threat, especially
for the route
of long distance,
but that way
for the route of
short distance do not too
affect. Even some
route there are tendency there is increase is amount of
passenger Taken
by strategy is
KAI to face
industrial emulation of air
transport there are some step that is: Ticket price based on day, Zone system, Ticketing
in internet, Make-Up
of service and
most important is short distance
route concentration
Keywords: Train Indonesia,
strategy train short distance route
Penulis: Suprihatmi Sri
Wardiningsih
Kode Jurnal: jpmanajemendd090083
Pesan jurnal yang anda butuhkan disini.... >>> KLIK DISINI <<<
