STRATEGI SUKSES BAGI USAHA PEMASARAN JASA PENDIDIKAN BERBASIS MANAJEMEN PROSES
ABSTRACT: Marketing Strategy
Services Company one of them can be seen from the marketing mix are product,
price, place or distribution and promotion are
very helpful in
marketing a product.
However, in the
marketing services that most
directly related to
the man that
made a difference
in the results of customer satisfaction. For the marketing of services
need to consider other elements
of people, physical evidence
and process. Good service from service providers (people)
will establish a physical evidence at
the due process
provision of customer
services performed very
well. From the physical
evidence that has
been formed it possible
to increase the number of
customers who want
to use the
same service. Managing Quality of Service There is a
strategy that can be achieved in winning the competition with
a rival business
that is by
delivering high quality services consistently
than our competitors
and higher than
customer expectations. To avoid failure
in service delivery, to note
gaps that may occur,
including the following
gap between consumer
expectation and management
perception.
Keywords: educational
service marketing, management
processes, customer information systems
Penulis: Sumaryanto
Kode Jurnal: jpmanajemendd110166
Pesan jurnal yang anda butuhkan disini.... >>> KLIK DISINI <<<
