STRATEGI SUKSES BAGI USAHA PEMASARAN JASA
ABSTRACT: One the marketing
strategy of company service can be seen from marketing hotchpotch that is product,
price, distribution or
place and promotion, but
in service marketing
mostly in direct
correlation to human being make
difference to the result of customer satisfaction. For that marketing
of service require
to pay attention
other element like people,
physical evidence and
process. Service which
is either from provider
service people will
form an evidence
physical at customer effect of process giving conducted
by service very good. The increasing
of service sector
triggered by some
impeller factor that is: the increasing of consumer demand to quality,
reduction is expense of,
service activities, internal
consumer, product increase and
expanding it is
organizational nonprofit. Growth
Sector service forwards will
show growth of
significant caused by
technological growth of internet,
communications and digitalizes
so that apart
not such a constraint
because information and communications can be
braided to through mouse click.
Keywords: service
marketing, service sector,
marketing mix, physical evidence
Penulis: Sumaryanto
Kode Jurnal: jpmanajemendd090084
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