WEBSITE SATISFACTION DAN COMMERCIAL FRIENDSHIPS SEBAGAI STRATEGI PEMASARAN UNTUK MENCAPAI KEUNTUNGAN JANGKA PANJANG
Abstract: With the
realization of globalization
in the world
economies, market opportunities seem
to be never-ending.
Companies must be
fast and always advance in
achieving better performance
and in delivering
the optimal satisfaction for its
customers. Internet has opened a superhighway of higher level of competition
which information is vulnerable. Because of this by integrating the Internet
technology into marketing strategy,
companies will be able to enjoy the fullest competitive advantages
offered by the internet. This article promotes web satisfaction and friendships
as a means
for company in
achieving long term profitability. Consumers who are satisfied with the
company’s website generate loyalty
as seen the
level of repurchase
behavior, intention to buy and
positive word of mouth. Meanwhile
the degree of friendship also influences satisfaction between the interaction
of provider and its customer.
Keywords: Website
satisfaction, commercial friendships, loyalty, long term profitability
Penulis: Vanzuela Garay
Kode Jurnal: jpmanajemendd060039
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