MINUS MARGIN BUKAN MASALAH HUKUM?
Abstract: Minus margin
is a busniess
strategy usually employed by business actors
to win the
market. Many retails
in Indonesia practice minus
margin. Practically, minus margin can be classified within two
concepts in nature, i.e. the long
term minus margin and the short term one.
From business actors perspective this practice is not illegal. It is in
a grey area.
If there is a
breach it is
no more than a
breach of business ethics. Legally
speaking, minus margin, especially the
long term one,
if it violates the
law, especially the anti-monopoly
act, the law
should be eliforced.
Kata Kunci: Minus Margin, business strategy, anti-monopoly
Penulis: Dyah Hapsari
Prananingrum
Kode Jurnal: jphukumdd070045
