Analisis Isi Berita Pembangunan Periklanan dan Kelautan pada Surat Kabar Kaltim Post
Abstract: The objectives of this research were to
explain the characteristic of the newspaper’s profile of fishery and marine
development, to compare the objectiveity of the reports based on the result of
censuses of fishery and marine science and mass media experts’ opinions, to
study the policy of news on fishery and marine development on Kaltim Post
newspaper editorial staff. The respondents were chosen by using purposive
sampling method and were supported by disproportional stratifed random sampling
method for news sample clipped for evaluation from the panelist expert team.
The data obtained was then analyszed by using content analysist method. The
research findings show that the subject matter proportion frequency and volume
are mainly dominated with news on marketing and the type of writing is
dominated with news, it is also dominated with positive tendencies and
non-headlines. The panelist expert team and the mass media expert gave much
kind of opinion to the news. Based on the census result, the news is presented
enough objectively. The reseacrh findings show that news on fishery and marine
development is still considered as a minor discourse by Kaltim Post.
Key words: fishery and marine
development news, news profile, news policy
Penulis: Eko Sugiharto
Kode Jurnal: jpkomunikasidd080004
