ANALISIS PEMBERITAAN TENTANG UNISSULA DI MEDIA CETAK (ANALISIS ISI PEMBERITAAN HARIAN SUARA MERDEKA DAN JAWA POS)
Abstract: For an educational
institution, the news media is an integral part of efforts to establish a
pretentious image at the position of the institution in the public eye. Sultan
Agung Islamic University (UNISSULA) as universities are concerned to get a
positive image of the news media. The involvement of the press in the formation
of the real image of an institution involves the contestation of interest from
a variety of interests. In this context, the press examined the extent of professionalism
in maintaining the independence and impartial coverage of one of the colleges. Broadly
speaking there are two forces that could affect the independence of the press so
directly and not the attitude of the press will be impartial in reporting. The
fi rst comes from the internal strength of the press itself that journalists and
news managers in the form of misuse of the press for its own pragmatic
interests. Both come from the external power (capital, country, culture,
communalism) who uses the press to their own interests. By looking at these
conditions interesting to observe how the attitude of the media in reporting
about UNISSULA? Suara Merdeka daily electoral reasons and because Jawa Pos as
national media they read the millions of people and potentially affect public
attitudes. This type of research is analytical descriptive research that aims
to describe and analyze a phenomenon. The method used in this research is
method of quantitative content analysis. The results showed that the obtained
results for Suara Merdeka CR value of 90% and 100% Jawa Pos. That amount
exceeds the value requirement, is 80%. This condition indicates that the measuring
instruments used reliable and meet the rule requirements. Agreement between the
two koder show that the news about UNISSULA in both media is positive. News
about Jawa Pos UNISSULA in media numbers
are still lacking, even in February, September and October there was no news
about UNISSULA in Jawa Pos. News of UNISSULA in both media are mostly news about
the organization of activities and UNISSULA and be straight news. News that are
analyzed and the results of in-depth reportage reporter has not been found.
Key words: analisis isi, pemberitaan, media cetak
Penulis: Made Dwi Adnjani,
Mubarok
Kode Jurnal: jpkomunikasidd110016
